MkIS - Marketing Information System

  • Collecting data, storage & analysis
  • Media includes web, apps, smart phones, tablets
  • Distributing to managers based on needs on regular basis
  • Benefit in expanding market and also improve strong hold over existing market
  • Sales Force Automation (SFA)
  • Log, MR Report, Location tracking,Attendance
  • Order processing, schemes & sales tracking
  • Competitor information and strategy tracking
  • Internal records
  • Marketing Intelligence
  • Marketing Information
  • Marketing Decision Support System
  • Support market decision making
  • Avert a crisis long before it has taken place
  • MIS for the proper running of the organization
  • Provides control as you have information of the various processes